Advertise in a digital way
Marketing has been a popular concept since early
ages. Earlier, marketing was started with humble beginnings by selling goods
and services. As civilization came into being, man started to become social and
understood the need of co-existing. Earlier ideas of marketing were selling the
goods by presenting it in a particular way. Apart from the desirable display,
the communication skills of the marketer matter a lot. It needed to be
persuasive and pleasing to attract the customers. Later, when the individual
industries developed, the role for marketing changed. The hospitality industry
was mostly dependent on mouth publicity. However, later the scenario changed.
Hotel industry started developing a lot in the
90s and it saw transition in the later years. Earlier, marketing was restricted
to mouth publicity, advertisements through pamphlets and posters among others.
However, the introduction of internet changed the setup. Earlier marketing
fundamentals were more on right way to reach the target audience. However, now
marketing is based on combining strategy and technology. The focus is to
attract and gather faithful customers to the brand. It is continuous effort of
maintaining old customers and bringing new customers. Internet brought the
revolution in the dynamics of marketing.
Nowadays, digital marketing
has become a buzzword. Internet marketing that started with website and
email-alerts has now widened the horizon. The impact of smart phones has
brought internet in the pockets of customers. The influence of social media,
google adverts and mobile phone applications created an impressive platform for
entreprenurs. Even the hospitality industry started striving and booming in the
digital era. Most of the hotels and restaurants increased their reach and digital
marketing became a winner. Digital marketing has now improved the dynamics of
the business and is getting right advertising for its brand. Woodstock
Hospitality is one company who has been assisting in creating hospitality
brands through right start, planning, execution and marketing. The company has
understood the need for digital marketing fundamentals to strive in the healthy
and competitive hospitality business.